It can be tough, especially when the maximum number of entrepreneurs believe that graphic design and branding are the same things. This is funny indeed but this sort of things which a belief going on. While innovative choices will consistently feel emotional, recollect that branding goes a long ways past the visual.
Graphic design takes care of your image, your image takes care of your business. If your graphic designers are contending with each other, you’ll always lose the challenge for your client’s consideration.